Style icon and force of nature entrepreneur Kardashian West has finally ventured into the world of beauty products with her new line KKW Beauty. Women around the world have long copied her icon makeup looks. She single handedly brought the concept of highlighting and contouring from red carpet to girls night out so it only makes since that she'd cash in on her loyal following.
KKW Beauty launched June 21st, 2017 with only the promotion of Kim's on Instagram account and a gloriously coordinated premiere party featuring social media's most loved makeup gurus.
West revamped got her home launch ready by redecorating in her signatures muted nude to compliment the color palette of the line. The highlight of the soirée being an entire ceiling of pale pink roses paired against mirrored floors and walls; perfect for selfies.
The line features one product kit in four shades each with a two toned highlight pen, two toned contour pen and dual ended blending brush to achieved KKW's chiseled signature look at home.
And just like magic the all three hundred thousand of West' $48 kits sold out in under three hours. Bringing in a whopping $14,000,000! Truly girl boss goals⚡️